Will and Jada Pinkett-Smith recently announced they will launch a new media company.

Westbrook Inc., will manage the Smith’s growing media platforms and ecommerce businesses.

“With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world,” Westbrook co-founders Smith and Pinkett Smith said in a statement.

Westbrook will serve as a studio for subsidiary companies like Overbrook Entertainment and Red Table Talk Enterprises, as well as the newly formed Westbrook Studios, Westbrook Media and their expanding merchandise business, Good Goods. The venture followed an episode of Will Smith’s The Bucket List, a reality show that screens on Facebook Watch which Westbrook produces. (THR)

The Hollywood power couple has the drama King Richard in the works, Cobra Kai for YouTube, and short and mid-form digital content in development.

By BSM Media Team

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