The 17-year-old actress and entrepreneur is now the face of Maybelline cosmetics. She has been named the newest global spokesmodel. This is not on-brand for the company to elect someone who is not a fashion or beauty model, so this is BIG news for Storm Reid.
“We have traditionally used models,” Amy Whang, senior vice president of U.S. marketing at Maybelline, told WWD magazine, “But in a lot of our advertising, we’ve tapped into new talent. We wanted to align ourselves with a spokesperson that really resonated with the Generation-Z consumer.”
Storm shared the great news on her Instagram account.
“A STORM is coming to @Maybelline New York! Wow. I’m absolutely honored. FLOORED to join the Maybelline Family and be a part of a brand with a shared mission to inspire, drive change, and empower women. I can’t wait to create more beautiful things together. It’s only up from here. #globalspokesperson.”
She said in a statement, “Maybelline has been in my family for as long as I can remember; I’m looking forward to this new chapter with Maybelline where I will be able to use my voice to champion young women and my generation through my work with the brand.”
When she’s not on the set of the hit HBO series Euphoria, she is running her own production company producing content to empower and inspire the next generation.
Photo Credit: VIBE.com