Tabitha Brown shared an impactful yet silent video message on her Instagram and Facebook Friday after the news broke that Target is scaling back its Diversity, Equity, and Inclusion (DEI) programs. Eating from a bowl of grapes from her Tabitha product line, Brown captioned her post, “I said what i said……”
The post generated 1.8 million views on Facebook, and commenters on both platforms encouraged Brown to either open her own store or create a website to house her products that currently sell at Target.
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The Emmy award-winning actress and social media influencer has worked with Target for a few years, contributing to the influence of diverse consumers who have supported her brand with products ranging from kitchen and cookware to outdoor decor, stationary, clothing, and vegan food items.
Tabitha Brown Teams with Target to Launch New Clothing Collection
The Minneapolis-based retailer said the changes to its “Belonging at the Bullseye” strategy would include ending a program it established to help Black employees build meaningful careers, improve the experience of Black shoppers and to promote Black-owned businesses following the police killing of George Floyd in 2020. Many are now questioning why Target gave in the public pressure to scale back it’s DEI programs and the impact it could have on Black, Brown, and women-led companies that have played a significant role in expanding Target’s diverse consumer base. This situation raises concerns about the future of their partnerships with brands like Tabitha Brown, Black Girl Sunscreen, and Taraji P. Henson’s TPH, among others.
Target is joining other major companies, such as Meta, Walmart, and McDonald’s, announcing they are scaling back DEI programs.
What do you think about Tabitha’s silent video message regarding Target’s decision to cut back on its DEI programs? How might this decision influence your shopping experience at Target, and how do you plan to support businesses like Tabitha Brown’s in the future?
Photo: Instyle.com, Source: Instagram/ apnews.com
