Michael B. Jordan won the Best Actor Oscar for the movie Sinners. But it is what he did after the awards ceremony that business leaders and entrepreneurs should pay close attention to. Instead of going to a fancy restaurant, Jordan celebrated his first Oscar win at In-N-Out Burger surrounded by his team and the local onlookers, as he was seen casually sipping on a beverage with the Oscar golden statue seated on the table in front of him.

So, here are five ways Jordan’s visit to the burger chain was branding genius after his Oscar win.

• The Sinners actor is often seen as relatable to many of his peers and fans, so it makes sense that he would choose a food establishment that speaks to his down-to-earth demeanor. A place that he actually goes.
• In-N-Out Burger is a popular California fast-food establishment where celebrities frequent after award ceremonies. At the height of award season, it is likely In-N-Out sees more foot traffic, which increases revenue for the brand.
• The exposure for the burger chain is a top-tier advertisement plug for an already popular brand with the locals. Add in celebrities, and it creates a demand.
• And what burger did the Creed actor order: the Double Double. The cheeseburger, or the hamburger? This could increase menu orders with fast-food goers saying, “I have what he’s having.”
• Does In-N-Out have an awards ceremony special or an award season promotion? This is a great marketing campaign for In-N-Out to include the locals with their celebrity patrons.

How does your brand collaborate with the local community, business leaders, and influencers in your reach to help amplify your brand messaging? To increase revenue and drive traffic to your products and services?

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