Taraji P. Henson has acquired her haircare brand TPH from beauty developer Maesa, making her the sole owner. WWD reported the news on Tuesday, April 8. The 54-year-old actress and beauty entrepreneur launched the company during the pandemic in 2020 (Manso, 2025, p. 1).
“Over the past few months I have been in discussions with my partners at Maesa regarding the future of the TPH by Taraji brand, and am pleased to say we have reached a mutually beneficial agreement that has afforded me the opportunity to buy back TPH,” Henson shared to the publication. “From day one, our shared vision was to create a brand that celebrates hair and scalp with high-performance products rooted in self-care, efficacy and inclusivity.”
This deal is a game-changer for Henson. Although the financial aspects have not been disclosed, this move offers inclusivity in bringing quality products to households—millions of women, particularly black women, looking for healthy haircare solutions without breaking the bank.
“I understood very young that your scalp is your foundation,” she expressed. “It needs to be healthy in order for your hair to grow.
TPH’s most popular products are the scalp scrub, co-wash shampoo, and conditioner. They are vegan, free of parabens and sulfates, and made for all hair textures—including the curlier 4C types often ignored by big brands.
“We don’t come in all one shade, our hair is not all one way,” she said. “I want to be that brand where everybody can come and find something.”
Her brand extends into the skincare space with body care and home fragrance.
Henson joins other influential black women, like Tabitha Brown, founder of Donna’s Recipe, Beyoncé, founder of the Cécred haircare line, and the recent news that Lisa Price is now back in charge of Carol’s Daughter. The brand was formerly owned by big-box beauty brand L’Oréal.
What do you think of Taraji P. Henson acquiring full ownership of her haircare line, TPH? Have you tried any of the products? If so, which is your favorite?
Photo: Capital News
