Serena Williams is a part-owner of the WNBA’s Toronto Tempo, the league’s first expansion team outside the United States. In a press release regarding the ownership, Williams stated it highlights “the true value and potential of female athletes.”
The 23-time Grand Slam tennis champion has a fond history with Canada, she made her professional tennis debut in Quebec City in 1995 at 14 years old and this business venture will bring Williams back to the North American country for business alongside team owner Larry Tanenbaum, Chairman of Kilmer Sports Ventures. Her thoughts about the new role as team owner “I have always said that women’s sports are an incredible investment opportunity,” said Williams. “I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy.”
An entrepreneur who has a love for fashion launching her clothing line S by Serena in 2018 will contribute to future jersey designs and merchandise collaborations to help build the team’s visual impression.
Williams announced on Instagram on March 3 in a contributing post with the Toronto Tempo. She is seen in the post wearing a tennis skirt suit bouncing a tennis ball that changes into a basketball with the caption “New court, new game. I am incredibly excited to join @torontotempo as the team’s newest owner.”
View this post on Instagram.
The Toronto Tempo will make its debut at the Coca-Cola Coliseum in 2026.
What do you think about Serena Williams’ latest business venture? What major moves have you made outside of your field of work?
Photo Credit: Tempo
